The Thought Behind the “Hot”

The concept for this design is rooted in the scientific and neurological effects that capsaicin produces. The molecule, capsaicin, is found in peppers and is what gives hot sauce the spicy kick that we all love. The focus was to think about the production of endorphins at the neural synapses in our brain. It looks at the qualitative and the quantitative qualities of the capsaicin molecule. The scientifically developed formula separates the hot sauce into three distinct flavors. The play on the circular forms of the molecules also gives this design the excitement, energy, and adaptability that I was looking for.